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The Road to a New Economy

B Lab is a 501(c)3 nonprofit that serves a global movement of entrepreneurs using the power of business to solve social and environmental problems.

An historic global culture shift is underway to harness the power of business to help address society’s greatest challenges and build a more inclusive economy. B Lab’s goal is to accelerate this culture shift and make it meaningful and lasting. Our vision is that one day all companies will compete to be best for the world, and as a result society will enjoy a more shared and durable prosperity. B Lab serves this vision through several interrelated initiatives.

Impact Management

We manage what we measure. The business world needs comprehensive, credible, comparable standards to support a systems change. B Lab helps tens of thousands of businesses, investors, and institutions manage their impact with as much rigor as their profits using the B Impact Assessment and supportive programs and partnerships. The B Impact Assessment is also used to certify B Corporations.

To help every business measure what matters and improve their impact, B Lab works with partner organizations to build Measure What Matters programs. Through Measure What Matters programs, companies are introduced to impact measurement through existing relationships and communities. Partner organizations use tools like B Lab's B Analytics platform to identify trends and set goals for the companies they work with.

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Impact Governance

B Lab promotes legal structures like the benefit corporation that align the interests of business with those of society and help build high impact businesses to last. These new corporate forms give entrepreneurs the freedom to define success beyond profit for their businesses. B Lab collaborates with the capital markets and policy makers to drive adoption of these structures.

Benefit corporations operate the same as traditional corporations but with higher standards of corporate purpose, accountability, and transparency.

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A Community of Leaders

For the business world to embrace a new vision of success, credible leaders have to show the way. B Lab administers B Corp Certification, which identifies and celebrates companies with exceptional positive social and environmental impact. Individually, B Corps meet the highest standards of verified performance, public transparency, and legal accountability, and aspire to use the power of markets to solve social and environmental problems. Collectively, B Corps are leaders of a growing global movement of people using business as a force for good.

That movement is bigger than B Corps, however. Through Measure What Matters programs and cohorts, B Lab is connecting leaders in the worlds of investing, banking, government, and more to help drive change and bring more companies into the movement.

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